Lowbrow Customs 003731 Bolt Steering Stem Rad Bk on 2040-parts.com

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Project Car Hell, 1940s Plutocrat Edition: 1940 Chrysler Imperial or 1946 Lincoln Sedan?

Project Car Hell is back for another matchup of appealing-yet-appalling project choices. Sometimes we like rusty old trucks suitable for fire roads in Idaho or hunting trails in Kenya, but such Hell Project choices always make the Hell Garage Demons itch for something much different. And, really, what could differ more from boxy, half-century-old 4x4s than great big luxury sedans with model years bookending American involvement in the war that blew up all of Detroit's serious global competitors for a good couple of decades?

Alfa Romeo MiTo Quadrifoglio Verde at Frankfurt

Alfa will be bringing the 170bhp Alfa Romeo MiTo Quadrifoglio Verde to Frankfurt Alfa Romeo has revealed that they’ll be bringing the  MiTo Quadrifoglio Verde (MiTo four leaf clover) to the Frankfurt Motor Show next week, featuring a 170bhp Multiair engine as we reported back in June (goodness, we’re ahead of the game sometimes!). The ‘Quadrifoglio’ bit refers back to Alfa’s racing history, and was the emblem used on those cars and was most recently seen on special editions of the Alf GT and 147. But the biggest news, apart from the extras and the paint job, is the clever Multiair system that Alfa is busy introducing.