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Toyota tests chips that improve hybrid efficiency by 10 percent

Toyota announced on Tuesday that it has developed a new semiconductor, claiming it can boost fuel efficiency in hybrid cars by an impressive 10 percent. The semiconductors manage the flow of electricity through the power-control unit that connects the battery to an electric or hybrid car's motor and generator. The newly developed semiconductors are said to consume only a tenth of the energy of today's chips, while allowing the power-control unit to be 80 percent smaller.

Pininfarina readies 'Sergio' concept for Geneva

Pininfarina is readying a concept car dedicated to the late Sergio Pininfarina to be shown at the Geneva motor show. The Pininfarina Sergio is hailed as a celebration of the brilliant life's work of the man who headed the Italian design house for 40 years before passing away last July. Just one image has been revealed so far but we're promised a modern vision of the great man's creations, described by Pinin as "a modern vision in the name of exclusivity, innovation and passion".

Audi Stop-Start Introduced

Audi is to introduce Stop Start on a number of its cars from 3rd quarter 2009 Of all the major car makers, Audi has probably coped with the changing car landscape better than the rest. From posting record car sales for 2008, despite the gloom and doom that has permeated the whole car industry, to launching more new models than you can count, the push is onward and upward. And the world has fallen in love with its cars, from modest little hatchbacks to Supercars.