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Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
VW and Suzuki move closer together with joint projects
Tue, 29 Jun 2010By Georg Kacher Motor Industry 29 June 2010 10:29 As predicted by CAR Magazine, Volkswagen last year bought a 19.9% stake in Suzuki. But according to the Wolfsburg grapevine, the minority interest is set to increase by 10% annually over the next four to five years. Fact or fiction?
Budget 2011: Fuel duty CUT & tuppence for potholes
Wed, 23 Mar 2011Motorists Budget 2011 No once expected huge give-aways in George Osborne’s second budget – especially as we now have cruise missiles to pay for in Libya – but the hope was that the Chancellor would at least address the inexcorable rise in the cost of fuel. Which he has – sort of. Fuel was due to increase by around 5p a litre next week if he’d left Labour’s fuel duty escalator in place.