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Acura promotes movie role with secret-agent kit

Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.

Car4mh Geneva motor show 2009 blog

By Car4mh Motor Shows 04 March 2009 15:00 Oh my god! It’s...the celebrity-spotting reader-blogger No report from one of the world’s great motorshows would be complete without a wide-eyed fanboy list of all the famous people he saw there.  So bear with me while I try to avoid sounding like Jeremy Hart or Piers Morgan while name-dropping furiously below (I know, it’s impossible, but can’t blame me for trying).  Paparazzi pics provided where available. 1) Georg Kacher – spotted outside having a smoke by the entrance on Monday press day, as Team Thonon-les-bains (car4mh, Lokinen, Robby1977) battled their way to meet up with editor Tim.  Georg really is larger than life.  We didn’t get a chance to say hi, but Robby noted that being part of the international brotherhood of nicotine addicts wasn’t a bad thing if you’re in such illustrious company.  Batty, we did not accomplish your dare, for all the reasons I mentioned in the forum and more.  2) Tim Pollard – ok, I’m cheating because we were working for him, but come on, the guy does great work for the website.

Caterham news at 2009 Tokyo motor show

Caterham surprised Tokyo with the announcement that it will build its first electric sports car. The battery bullet will be either a full electric car or a hybrid and it'll be campaigned in a one-make series in 2011. 'It'll either be a bought-in full electric power pack or we'll buy in an electric hybrid pack and attach it to an existing Caterham engine,' Caterham CEO Ansar Ali told CAR.