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Cut and shut: Ford builds Mustang on Empire State Building

The iconic Ford Mustang is 50 years old in 2014, and to celebrate Ford will be officially selling it in Europe for the first time ever. But in logistics terms, that’s nothing compared to this stunt: timed to coincide with the 2014 New York Motor Show, Ford has parked a new Mustang convertible on the observation deck of the Empire State Building. Not impressed?

Aston Martin V12 Vantage and DBS Carbon Black Editions: first official pictures

Aston Martin has unveiled rather aggressive-looking special versions of its V12 Vantage and DBS supercars, under the Carbon Black Edition banner. No prizes for guessing they're black and laced with carbonfibre trinkets. The Carbon Black Edition V12 Vantage and DBS are coated with black metallic paint that takes 50 man-hours to apply, says Aston.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.