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VW, GM join BATC, GAC plus Chris Bangle and more at key China design event

阅读本文中文版本请点击这里 新年快乐.  Xin Nian Kuai Le.  Happy New Year to our readers in China and to everyone celebrating the start of the Year of the Rabbit. The speakers and program are being finalized for one of the principal forums for car design intelligence in China, the Interior Motives 2011 conference, to be held in Shanghai on the eve of this year's auto show. The event will again include design chiefs from both China and overseas, representing domestic OEMs and the foreign companies seeking to retain their design edge by investing heavily in new studios and nurturing home-grown talent.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Ford boosts prices 0.4 percent on 2011 models

Ford Motor Co. said it boosted prices an average of $117, or 0.4 percent, on 2011 models effective Friday, April 1. The increase is because of “higher commodity costs,” George Pipas, Ford's chief sales analyst, said Monday.