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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Crackdown on bogus claims helps insurance costs fall by 12%

CAR INSURANCE premiums have plunged at a record rate of 12% year-on-year amid a tougher clampdown to combat bogus motor accident claims which add to the costs of everyone's policies. The typical quote for annual comprehensive car insurance cover was £568 in October, marking a 4.5% drop on July and a 12.4% fall on a year ago, according to the latest AA Insurance premium index, which takes the average of the five cheapest quotes on the market. This is the biggest annual slide that the AA has on its records, which go back to 1994, and marks a sharp turnaround for motorists following a period of strong increases, with premiums rising by more than 40% just two years ago.

NHTSA studies Toyota Corolla airbags

Federal regulators are investigating a motorist's report that the airbags in his 2008 Toyota Corolla failed to deploy when the vehicle hit a deer at 55 mph. The National Highway Traffic Safety Administration said this week that the airbag probe could affect as many as 170,000 vehicles. The Corolla has been Toyota's second-best selling model, after the Camry, in recent years.