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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

New Porsche 911 Carrera 4: Official

Porsche has revealed details of the new Porsche Carrera 4 ahead of its debut at the 2012 Paris Motor Show. After we published the first leaked photos of the 2013 Porsche Carrera 4 at the weekend it seemed likely that Porsche’s own reveal wouldn’t be far behind, and here it is. As expected, we get the reveal not just of the 911 Carrera 4 and Carrera 4S, but the cabriolet version as well as the coupe; a full set of new Porsche 911s.

More photos, details of new Audi A1 (2010)

Audi has started the countdown to the official unveiling of the new 2010 A1 supermini. Ahead of the A1’s world premiere at the 2010 Geneva motor show in March, Ingolstadt has launched a 22-step (yes, there are 22 parts to this tease) programme that will showcase Audi's new Mini challenger over the next three months. Rather than write 22 separate stories on the new 2010 Audi A1, we thought it'd serve you better to add all the updates to a single page.