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Listen: Upcoming Ford Focus ST to employ sound symposer

While BMW employs a digitally sanitized/perfected sound file to give M5 owners the proper sense of aggro urgency when motoring at pace, Porsche went a little more organic with its employment of a sound symposer to feed the 911's flat-six growl into the cabin of the extra-refined 991. Essentially, the sound symposer is an electrically controlled diaphragm in a tuned sound tube that brings the proper engine noises into the passenger compartment. It can be opened and closed by the car's onboard electronics to offer snarl when you want it and serenity when you don't.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

GM recall shows NHTSA failings too

Ever since General Motors recalled 1.6 million of its cars globally over a decade-old defect that could cut off engines and deactivate airbags in a crash, the automaker has been pointedly contrite. After all, its slow response may have cost some people their lives. So why have U.S.