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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

CDN-GM Interactive Competition launched

The Car Design News - GM Interactive Competition interior design phase has launched and is now accepting uploads from students studying any kind of design course in North America and Canada. You can register and upload an initial entry right now at www.cardesigncontest.com GM's four brands: Buick, Cadillac, Chevrolet and GMC have each set a brief, of which students can choose to answer one or several. It's traditional to focus your design efforts towards the close of a design competition, but GM, and our sponsors, Dassault Systèmes and Faurecia, have mentors standing by to guide your design work, so we encourage you to begin uploading work as soon as you can.

Aston Martin to bring back Lagonda

ASTON MARTIN is bringing back the Lagonda name, with the super saloon being offered for sale by invitation only. To be built at the company's plant at Gaydon in Warwickshire, the new car will be inspired by the Lagonda of 1976. Aston Martin is currently giving no indication of what the new Lagonda will cost other than saying that the price will be "commensurate with the car's exclusivity, quality and luxurious nature".