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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Mazda diesel delayed again

If you've been waiting for a Mazda 6 diesel, prepare to wait a bit longer. After delaying the US launch until Spring 2014, Mazda now says it won't meet that target date either. Mazda says the engine meets current emissions standards using only a particulate filter, but the resulting blend of performance and fuel economy isn't up to snuff.

University of Huddersfield Degree Show 2008

Destinations, the graduate show of the Transport Design degree course at the University of Huddersfield, showed projects created by graduating students earlier this summer as part of the School of Art and Design's Graduate Show week, and also at the New Designers exhibition held in London's Business Design Centre. While a significant proportion of the course is orientated towards automotive exterior and interior design, projects also allow for a wider interpretation of transport design including boats, public transport, trucks and motorcycles as well as more conceptual approaches towards transport issues of the future. This year's graduates investigated a large range of themes and produced a variety of design solutions.