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Mazda MX-5 Miata

For only the fourth time since the first was introduced 25 years ago - when it reignited the small sports car market - there's a new Mazda MX-5 Miata. Mazda's aim this time was to strip away much of the bulk that had accumulated over the years, recapturing the essence of a compact, light and affordable roadster. The subtext is that the MX-5 Miata has become a car more often bought by women in their 60s, rather than the young males it was originally intended for.

MPG or performance: It's a trade with turbos

Some automakers say turbochargers offer high fuel economy and quick acceleration, the best of both worlds. Well, yes and no. Turbocharged vehicles allow automakers to keep power output high while they downsize engines for better fuel economy.

A super Cooper: We never tire of tires

Cooper Tires is the fourth-largest tire manufacturer in North America, with just more than 13 percent of the replacement-tire market in the United States. But nobody goes around chanting, "We're No. 4!" So Cooper is working on a bigger market share.