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Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.

Classic Lamborghini video surfaces

The Lamborghini of today is a far cry from the Lamborghini of old. Starting life as a tractor maker, Lamborghini cars came in to being when Ferruccio Lamborghini complained to Enzo Ferrari about the clutch on his new Ferarri. The dismissive response was that “the fault is with the driver, not the car”, and so was born Ferruccio Lamborghini’s resolve to build a car to take on the might of Marenello from his factory in Sant’Agata (incidentally, when Lamborghini took apart the transmission in question, he discovered is was the same unit he was currently building in to his tractors!).

Audi plans range of eco-friendly vehicles, report says

The British magazine Car reports that Audi's top executives have approved plans for an entire range of environmentally friendly vehicles to be launched over the next six years. The eco-friendly lineup includes five vehicles, dubbed E1 through E5, according to the report. The range includes a small city car, dubbed the E1, that will use the platform shown with Volkswagen's Up concept but with an entirely new body design.