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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Britain leads bumper year for Ferrari

FERRARI may be struggling on the Formula One track, but its bank accounts are in fine shape after profits reached new record highs. After delivering 3,631 cars in the first six months of the year – 3.6% fewer than the me period in 2013, in line with the company's plans to reduce deliveries – revenues were up 14.5% to almost £1.35 billion. Profits rose 5.2% to £185 million, which should pay for a good send-off for the outgoing Ferrari Chairman Luca di Montezemolo after his 23 years of service.

Petersen museum executive director to retire

The executive director of the Petersen Automotive Museum is retiring after a 12-year-run at the helm of one of the nation's preeminent car collections. Richard Messer is stepping down to concentrate on other business interests. He will be replaced by Buddy Pepp on June 15.