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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Aston Martin Cygnet concept (2009) first official photos

Aston Martin has finally released detailed pictures of its premium supermini, the Cygnet. Based on the Toyota iQ, and sharing the majority of its mechanicals and interior architecture with the Japanese city car, the Cygnet is a major deviation from Aston Martin’s bread and butter luxury supercars. Sort of.

Me and My Car: Achim Anscheidt and his Porsche 911 [w/Video]

You can tell a lot about a person from the car they drive. It can also be argued that you can tell a lot of about a car from who drives it, especially when that person is a respected designer, in this case the head of Design Bugatti Achim Anscheidt. In one of Drive's latest episodes features Anscheidt and his Porsche ‘Private Project' 911 around the streets of Berlin, discussing his take on minimalism in design and construction and how he feels about personal design projects.