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Who's Where: Bryan Nesbitt becomes General Manager of Cadillac

Bryan Nesbitt, who until last week was General Motors' North American Vice President of Design, started his new role as general manager of the Cadillac brand on Monday, July 27. His appointment, which surprised many, is part of an effort to integrate design, marketing and advertising, which have always been intrinsically linked. While this move marks a significant step change in the positioning of the new General Motors, which, under the direction of product czar Bob Lutz, has seen fit to promote a young designer into such a high level managerial position, it is a triumph not only for Nesbitt, 40, but for all designers: it is the first time that a designer has been promoted to one of the top executive roles at an automotive company.

'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)

The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.

Thinking Automotive Design

At a time when nine new automotive plants are being built in Brazil, the production of local design studios has acquired strong significance in the market. Significantly, the best-selling cars in the country are the VW Gol and the completely new Fiat Uno, both developed locally. It's therefore no surprise that car design gains more importance in the country's cultural scenario.