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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Citroen Nemo Concetto concept (2007) news

By Ben Pulman First Official Pictures 05 December 2007 17:00 There's something fishy going on here... Look beyond the cutesy paintwork for a moment and you’ll see Citroen’s new Nemo Concetto, a van-derived people carrier concept that’s based on the recently launched Nemo commercial van. The idea behind the Nemo – a three-way development with Fiat and Peugeot – is to tap into the massive European market for van-based family cars.

New Porsche 911 (2012): New photos, new video & 911 Configurator live

New Porsche 911 (2012) - New photos, new Video & Configurator The 2012 Porsche 911 will officially arrive in a couple of weeks time at the Frankfurt Motor Show, and Porsche are taking every opportunity to shove the latest 911 under our noses. And who can blame them? We had the official reveal of the new 911 just over a week ago, with plenty of detail and a decent amount of photos – enough to satiate the appetites of all but the 911 nutters until Frankfurt arrives.