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Audi A3 e-tron stars at the 2013 Frankfurt Motor Show

We’ve seen the Audi A3 e-tron before, but here at Frankfurt 2013 it yet again makes up an important part of the VW Group’s electrified product line-up – and makes it another step closer to production. Offering premium levels of comfort, refinement and equipment, the Audi A3 also gives running costs and efficiency – all these factors combined could well attract a new set of hybrid vehicle buyers.

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Volkswagen creates R division for sporty cars

Volkswagen is officially creating a company to develop sporty cars; it will be called Volkswagen R GmbH. This may sound familiar--VW already calls some of its specialty cars Rs--and now it's bundling sales and development all into one unit. VW has the Scirocco R and the Golf R for cars, as well as the dynamic R Line of design trims.