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Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

Hyundai ix35 FCEV Hydrogen Fuel Cell heading for Copenhagen

Hyundai has announced that the Municipality of Copenhagen is taking delivery of 15 Hyundai ix35 FCEV as Hyundai roll out the FCEV. We recently reported that Hyundai are planning to have the hydrogen fuel cell powered ix35 – the ix35 FCEV – commercially available by the end of 2012, and that’s on track with the news that Copenhagen is taking fifteen ix35 FCEVs for its fleet. The decision by Copenhagen to take a small fleet of ix35 FCEVs is part of their quest to have a CO2-free city by 2015 (we assume that means all plant life will end), but the important thing is that running hydrogen cell cars round city roads will get rid of NOx and particulates – which is what really matters.

BMW ActiveHybrid X6 – blink and you’ll have missed it

BMW ActiveHybrid X6 ends production On the face of it, adding hybrid gubbins to an expensive SUV should be a winner. Extra power and better economy – with the extra cost easily lost in an already expensive SUV – makes some sense. Or at least BMW thought so when the BMW AciveHybrid X6 was launched in 2009.