Magnaflow 33868 Direct Fit California Catalytic Converter on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Mitsubishi Outlander GT

The Mitsubishi Outlander GT will show at the New York Motor Show [ad#ad-1] The picture above is the Mitsubishi Outlander GT Concept (which is not a Photoshop mis-hap – just another version of a car maker’s ‘tease’ image, this time blurred). This is Mitsubishi’s efforts to make the Outlander more appealing, and from what we can see it’s taken a design cue from the Lamborghini Reventon, by putting a ‘Stealth Fighter’ nose on the front. Actually, as a blurred image, the front end does look a little reminiscent of the Lagonda Concept we saw at Geneva last month.

Call For Widespread Use of Anti-Crash Car Tech

THE insurance industry’s research centre, Thatcham Research, has said that thousands of lives could be saved if there were Government incentives for drivers buying cars with anti-crash technology. According to the organisation, initial UK market data shows cars equipped with autonomous emergency braking (AEB) have 18% fewer third-party injury claims. Thatcham's chief executive Peter Shaw has called for support for his company's Stop the Crash campaign, which plans to ask the Treasury to introduce and fund a £500 incentive for those choosing to buy new cars with AEB fitted.