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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

2013 Ford Mustang Shelby GT500 to start at $54,995

The muscle-car hammer known as the 2013 Ford Mustang Shelby GT500 will start at $54,995 for the coupe and $59,995 the convertible. Both prices include the $795 destination charge. The 200-mph pony car from the Blue Oval comes with a 650-hp, 5.8-liter supercharged V8 and a manual transmission standard.

Saab 9-5: New model leaked

Saab's flagship sedan, the 9-5, is finally getting a dramatic re-do, and pictures are out on the Web in advance of its expected reveal at the Frankfurt motor show. It's a handsome effort, with an upright windshield, prominent grille and sleek headlight casings. Look for all-wheel drive and a range of engine selections.