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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Tyre kickers cost industry millions

CUSTOMERS who have no intention of buying a used car are costing dealers millions of pounds every year in wasted time and lost purchases. By taking up the time of sales staff and keeping them away from genuine buyers, so called ‘tyre kickers’ soak up time touring showrooms and asking questions. Some will even take a test drive while having no intention to buy a car.

Toyota will pay NHTSA fine, adds to recalls

Toyota has stayed at the top of the news in the last few days. The Japanese automaker agreed to pay the record $16.4 million fine the U.S. Transportation Department levied against it, even as it scrambled to fix the Lexus GX 460 that Consumer Reports said was unsafe to drive.