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Weird car show celebrates humdrum 'classics'

CAN THE ordinary ultimately become cool? There was one group of left-field car enthusiasts at the weekend whose answer is an emphatic ‘yes’. Close to the Silverstone Classic event, where thousands of rare and desirable cars strutted their stuff for the big crowds, another event was being hosted to celebrate some of the most ordinary cars ever made.

Fiat dual-clutch transmissions are planned for North American products

During the next five years, Chrysler Group's powertrain lineup will be transformed from one dominated by larger-displacement engines to one dominated by Fiat-derived four-cylinder engines, V6s and, eventually, electric vehicles. Chrysler also said Wednesday that it will add Fiat-designed dual-clutch transmissions in its North American products. The company also will launch its new Pentastar V6 engine on the 2011 Jeep Grand Cherokee in the second quarter next year, said Paolo Ferrero, Chrysler's powertrain chief.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.