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One In Five Behind The Wheel Is Over 65

WE’RE constantly being told that more mature citizens are making up an increasing proportion of the population, and nowhere is this more obvious than on our roads. According to road safety charity the Institute of Advanced Motorists (IAM), there are now more than seven million drivers over the age of 65 in the UK. The figures come from driving licence data published by the DVLA in December 2013, and show that the number of drivers over 65 reached 7,191,192 in November 2013.

Designed in Italy, Engineered in China

"The soul of our designing is in Italy," said Silvio Petro Angori, CEO of Italian design house Pininfarina S.p.A. "We will do all styling in Italy – we will not do that in China." But in order to cater to the growing number of contracts from Chinese automakers, Pininfarina will soon begin engineering and product development in China with a center in Shanghai's suburb of Anting. Pininfarina has been working with Chinese automakers since 1996.

BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.