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Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.

NHTSA funds development of alcohol-measuring start button

The National Highway Traffic Safety Administration awarded Takata-TruTouch some $2.25 million to continue to develop its In-Vehicle Alcohol Detection test, the company said. Takata, a safety and technology company, and TruTouch have created a vehicle start button with an integrated infrared sensor that can measure your blood-alcohol content. If the reading exceeds legal limits, the system can disable the starter.

Peugeot 3008 HYbrid4 & Peugeot RCZ HYbrid4 at Frankfurt

Peugeot are bringing the Peugeot 3008 HYbrid4 - a diesel Hybrid - to Frankfurt But not just the Peugeot RCZ HYbrid4. The RCZ’s sibling – at least platform-wise – is the 3008. And Peugeot are bringing a Peugeot 3008 HYbrid4 – a diesel Hybrid version of the new Peugeot 3008 – to Frankfurt as well.