Magnetic Pickup Sensor 557031c91 on 2040-parts.com

Lotus Exige Sport 240

By Damion Smy Motor Shows 15 October 2007 05:48 Another day, another Lotus? They don’t quite come around that often but this is another iteration of the Exige, but it is a model exclusive to Australia. The supercharged Toyota engine receives another 20bhp over the Exige S to take it up to the headline 240.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mercedes AMG GT gets new 503 bhp Twin-Turbo 4.0 litre V8 (video)

The new Mercedes AMG GT (pictured) gets the new 503 bhp Twin-Turbo 4.0 litre V8 We’ve speculated that the new Mercedes AMG GT – and, for that matter, futures ’63′ AMGs – will get a new twin-turbo V8 to provide the power as Mercedes look to move away from the naturally aspirated 6.2 litre V8 in cars like the SLS. And this is it. A new 4.0 litre twin-turbo V8 – the M178 engine – has been developed to replace the 6.2 litre V8 and, in initial tune, develops 503 bhp at 6250 rpm and 479lb/ft of torque from just 1750 rpm.