Maier 189906 Dark Blue Front Racing Fender 2004-2013 Yamaha Yfz450 on 2040-parts.com

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Ariel Atom 3.5 (2012) first official pictures

It's difficult for Ariel to come up with a mid-life refresh for its cars - there simply aren't that many bits to fiddle with in the first place. Still, the boys from Somerset must have succeeded, because what we have here is the freshly updated Ariel Atom 3.5. As the name suggests, it's a development of the Ariel Atom 3, with a crop of minor visual  tweaks and some mechanical changes too, keeping Caterham and BAC looking over their shoulders.

2006 Michelin Challenge Design seeks vehicle designs for California market

Michelin issued a call for entries to the global design community this week to kick off the 2006 Michelin Challenge Design, one of the industry's fastest growing vehicle design forums. In the last four years, Michelin Challenge Design has been the catalyst for students in design universities, design firms, professional designers from top OEMs, and individual designers from all over the world to have their work exhibited at a major international auto show in support of a central theme. Last year, submissions were received from 50 countries worldwide with selected designs displayed at the 2005 North American International Auto Show in January.