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Briefs all in for Car Design Awards China 2014

It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in. Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks. Mercedes-Benz Mercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.

Mercedes E-class Estate (2010): first official photos

By Alex Michaelides First Official Pictures 05 August 2009 00:01 Take a look at these first official pictures of the Mercedes Fascination concept’s more sober cousin, the Mercedes E-class estate. It’s the latest variation to join the burgeoning Mercedes E-class family, leaving only the convertible and – possibly – the Fascination-emulating sport wagon to come. At the front, you’d be hard-pushed to find a difference between the new E-class estate and the saloon.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.