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BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Nissan Leaf electric vehicle headed for U.S. market in 2010

Nissan has taken the wraps off its production-bound electric vehicle, named Leaf, that is plans to sell in Japan, the United States and Europe. The Leaf seats five and measures 175 inches long--about the same size as a Versa sedan. It uses an 80-kilowatt AC electric motor and draws from a laminated lithium-ion battery pack--the same type of batteries used by cellular telephones and laptop computers.

Let Q modify your Aston Martin

We imagine there were really two options for naming Aston Martin's new personalization program: Q, or something boring like Amalgamated Personalisation & Colour Programme, complete with British spellings that will vex most spell-checking software and render it unsearchable in Google. Fortunately, Aston Martin has wisely decided to adopt the same name as the Quartermaster in Ian Fleming's "James Bond" novels -- a pure coincidence, we're told. Lucky owners of these customized machines will be able to tell their friends that it was Q who added a few special touches to their cars.