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Studio Focus: SAIC European Design Centre

SAIC European Design Centre Brands MG and Roewe Established 2010 (in current guise) Location Longbridge, UK Staff 35 Studio leader Martin Uhlarik SAIC's presence in Europe is limited at best through its MG brand, but if its sales are almost exclusively concentrated in its home Chinese market currently, MG's design roots are firmly planted in its spiritual British soil. All current Morris Garages cars – the MG6, 3 and 5 (in chronological order) as well as the CS concept shown at the Shanghai motor show in April – are products of SAIC's European Design Centre in Longbridge, near Birmingham in the English midlands, albeit finalized in Shanghai. The studio was opened in 2010 after a £5million investment in SAIC's UK Technical Centre but such are the ambitions of the company that it has already received a further £1.5million investment to almost double its size.

Chevrolet Volt visits the wind tunnel

By Ben Whitworth First Official Pictures 13 December 2007 10:00 Back in January the Volt was easily the surprise of this year’s Detroit motor show. Chevrolet reckoned its radical electric four-seater was such a breakthrough that it would transform the way we drive when it arrived in showrooms by the end of the decade. And it’s just announced that the production model will be significantly more efficient at scything through the air: the Volt has been sent to GM’s wind tunnel where Chevrolet’s aerodynamicists has smoothed off some of its blunt surfaces to create a shape that is 30 percent more effective at cutting cleanly through the air at speed than the original concept.

Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.