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Spyker uncertainty leads to redundancies at CPP

Will we ever see the Spyker C8 Aileron Spyder go in to production? Having geared up for production of Spyker Cars, the uncertainty surrounding ownership and future production has lead to management redundancies at CPP. It all started so well for CPP (Manufacturing, Global Holding et al) when it was announced that Spyker Cars had been bought by CPP.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Lamborghini supercars

By Tim Pollard 29 July 2008 12:00 As with so many supercar companies, Lamborghini was the vision of one man: Ferruccio Lamborghini. He founded it in 1962 after a successful career making tractors. The Sant'Agata Bolognese birthplace remains the company's home – and it has produced some of the greatest and most outrageous supercars of all time, giving this company equal rights with Ferrari to claim to be the world's best loved supercar brand.