Mallory 270b Distributor Cap on 2040-parts.com
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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
McLaren MP4-12C tackles the N
Mon, 24 Oct 2011Not to be left in the Nordschleife hot-lap dust, McLaren took to the German track as part of its testing of the all-wheel-drive MP4-12C, and of course, there's video. First we see the engineers making final adjustments before a quick montage of the MP4-12C testing across the world. After a few words from McLaren brass and test driver Rudi Adams, they hit the track.
Salon Prive: Atomik 500 UK Debut
Fri, 28 May 2010The Atomik 500 - an electric City Car with supercar performance You wouldn’t necessarily think that a Fiat 500 based car would be the sort of thing that would turn up at Salon Prive, much less have its UK debut. But the Atomik 500 is no ordinary Fiat 500 based car. It’s a bonkers electric car promising supercar performance in a city-sized car.