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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Ferrari 599 HTGE China Limited Edition

The Ferrari 599 HTGE China Limited Edition But time they are a changin’ (thank you Mr D.), and China has become a big market for purveyors of luxury goods, none more so than Ferrari. So sticking together a Limited Edition Ferrari for the Chinese market is an eminently sensible move for Ferrari, even if the dozen models of the China Limited Edition will be a mere drop in the ocean in a country which boasts a population of 1.3 billion and still rising. So it seems a reasonable bet that Ferrari will have no trouble selling the China 599 to the extremely wealthy who now sit at the top of China’s financial pecking order.

The hot-rodding world's Great 8: Video

February in Detroit means a few things: winter is almost over, the Red Wings are making a playoff push and the Detroit auto show has come and gone. There's no better time for tens of thousands of customizers to descend on the city's Cobo Hall for the annual Autorama, the premier hot-rod and custom show in the country. We told you about this year's Ridler Award winner, Dwayne Peace of Tyler, Texas.