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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

GM fires engineers, executives after ignition switch recall probe

Update: New story containing new information, additional details of terminations added. General Motors has dismissed 15 employees, including at least eight executives, after an internal investigation found “a pattern of incompetence and neglect” that led to 11 years of delays in recalling millions of cars for a fatal defect, CEO Mary Barra said today. Barra promised that the company would address future safety issues far differently, warning employees that failing to report risks would make them “part of the problem” and even inviting them to contact her directly if they couldn't get potential defects addressed themselves.

New Aston Martin DBS (AM 310) arrives at Villa D’Este

New Aston Martin DBS on the shores of Lake Como at Villa D’Este The new Aston Martin DBS – codenamed AM 310 – has arrived for its first public outing at Villa D’Este. Just as we exclusively revealed earlier this week, the new Aston Martin DBS has made its public debut this morning at the Concorso d’Eleganza Villa d’Este, and our friends from Autoblog Netherlands were there to catch it in the flesh. The new DBS is said to be 75 per cent new, and in terms of crossover parts directly from the DBS it is.