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Bentley Mulsanne Executive Interior concept

Bentley is using its Mulsanne flagship to showcase a new Executive Interior concept, highlighting multimedia connectivity at the 2011 Frankfurt motor show. The new concept offers an impressive array of bespoke business, comfort and entertainment features designed to conduct business on the move. Renowned for its painstaking attention to detail, the hand-crafted Mulsanne cabin already takes Bentley's craftsmen and women over 170 hours to create.

Pink Rolls Royce FAB 1 actually has a pink vinyl ‘Wrap’

But it seems Rolls Royce must have thought much the same, as it turns out that the impressive paint job isn’t actually that at all, but a pink vinyl wrap provided – free of charge – by car vinyl wrap experts Raccoon. Raccoon chose a gloss laminated film to wrap the Ghost to make sure it looked as indistinguishable as possible from a bespoke paint job, and it worked. No one has noticed the pinks Rolls Royce doesn’t have a custom paint job and that’s down to Raccoon taking extreme care to carefully wrap not just the outside panels, but also stuff like door sills and any areas that might otherwise give the game away.

Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.