Marine Dehumidifier Stainless Steel on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jaguar B99 by Bertone: Still looks like Jaguar past to us

The Bertone B99 Jaguar Concept – Still looks like a pastiche to us With Jaguar looking more than seriously at a New Small Jaguar to take the BMW 3 Series on at its own game, it seems almost certain Jaguar’s had a part to play in the design of Bertone’s take on a smaller Jaguar – the Bertone B99. Did they purposely ask Bertone to style a car that draws big cues from Jaguar’s own history? Or was that Bertone’s doing?

VW plotting 'XR1' lightweight supercar

Volkswagen plans to create an ultralight, mid-engined sports car, with the pace of a base Porsche 911 but the fuel economy of a Golf TDI. It's codenamed 'XR1': read on for the full CAR scoop. What's the inspiration for the VW XR1?