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Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
Daimler continues partnership with St. Moritz Art Masters Festival
Fri, 26 Aug 2011Daimler will again be represented at this year's St Moritz Art Masters with the Mercedes-Benz, Maybach and AMG brands. For the fourth time, the Stuttgart-based manufacturer has taken part in the festival, taking place from August 26th to September 4th, which celebrates avant-garde contemporary art. The festival will be celebrated in St.
One-on-one with Ron Dennis, McLaren's boss
Mon, 19 Apr 2010Here are a few stats to wrap your brain around: Since 1966, the year McLaren got into Formula One, 100 Grand Prix teams have come and gone--100! Only Ferrari and McLaren remain. McLaren has won 25 percent of the F1 races it has entered and has been on the podium a whopping 53 percent of the time.