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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Aston Martin DBRS9 (2008): first official pictures

By Ben Pulman First Official Pictures 11 January 2008 12:52 Two famous names will unite for the 2008 Le Mans 24hrs. Aston Martin will return to Le Sarthe to defend its GT1 crown and this time the cars – numbered 007 and 009 – will be in Gulf Oil colours. The evocative orange and eggshell blue DBRS9s will compete 40 years after a Gulf-liveried car first won Le Mans.

Oprah viewers get keys to 2012 Volkswagen Beetle giveaway cars

The redesigned 2012 Volkswagen Beetle is arriving at dealerships, and some of the first people to get one have waited nearly a year. Talk-show host Oprah Winfrey revealed the Beetle's design silhouette on her "Ultimate Favorite Things" giveaway show in 2010 and told audience members that they would be among the first owners. On Thursday, 276 people got their cars.