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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

2013 McLaren F1 – more details emerge

A render of the 2013 McLaren F1 / 799 (click for full size photo) It’s more than two years since we revealed that McLaren are planning on building a McLaren F1 road car for the 21st century. Planned to bring game-changing performance to the hypercar market, it will be McLaren’s halo car, sitting above the 458 Italia-bashing MP4-12C, and the yet-to-come McLaren which is aimed at the Porsche 911 and Audi R8. What exactly McLaren are planning with the new F1 – which may be called the McLaren 799 – is still hidden deep in the minds and computers of McLaren’s elite.

Nissan scales back on auto shows

Nissan said on Friday that it will not participate in some of the major auto shows in its new business year starting April 1, Reuters is reporting. The reason: to save money. This means no Nissan display at the show in Frankfurt in September and probably another absence in Detroit in January 2010.