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Infiniti EX37 – UK Press Release

The Infiniti EX37 GT now available to order in the UK DEUS EX MACHINA Infiniti, the luxury automotive brand from Japan, confirms pricing and specification of its second car for the UK: the V6 powered, all-wheel drive EX.  Smaller than the FX, it’s the first crossover to blend the style and performance of a sports coupé with the character of a compact SUV.  The EX is now available for British customers as part of Infiniti’s range of performance cars coming to the UK. Behind the price are levels of performance, quality, standard equipment, technology and customer service on offer to British car buyers in one model for the first time. The UK is the 12th Western European country to feel Infiniti’s Total Ownership Experience where the promise is to treat every customer like a VIP and make choosing, buying and running a car more rewarding than ever.

Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

New Peugeot 308 production increased to meet demand

Peugeot are increasing production of the new 308 to meet demand The new Peugeot 308 arrived in the UK in January – although it’s been on sale in Europe since last year – and it’s a decent effort from Peugeot. In fact, even though we didn’t think it was the best choice, the new 308 took the European Car of the Year Award at the Geneva Motor Show last week, a decision that’s probably been credibility by the apparent popularity of the new 308. Since the 308 went on sale late last year, Peugeot has managed to shift more than 60,000, so with the new 308 SW (Estate) about to go on sale Peugeot is ramping up production to meet current and expected demand by adding a third shift at its Sochaux Plant, creating 600 new jobs in the process.