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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

First zero-emission private hire fleet in London

You may not have heard of BYD, but it’s the world’s biggest rechargeable battery manufacturer. It also has the largest global market share for mobile phone chargers and keypads. Interesting stuff, but why is this is of interest to MSN Cars?

New car sales up for 28th consecutive month

THE STEADY ADVANCE of new car sales shows no sign of slowing down. There were 228,291 new registrations in June, a 6.2% rise on the total for June 2013, the Society of Motor Manufacturers and Traders (SMMT) said. Last month was the 28th consecutive month of growth and means that sales for the year so far have reached more than 1.28 million - a 10.6% rise on the first six months of last year.