Maserati Women's Polo- Large on 2040-parts.com

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Mercedes-Benz SLR McLaren Roadster (2007): first official pictures

By Tim Pollard First Official Pictures 04 May 2007 06:28 Mercedes-Benz SLR McLaren Roadster: that's quite a mouthful It certainly is. But then this is no normal car. Let's call it the SLR, for brevity's sake - and this new roadster derivative is designed to inject Merc's exclusive, low-volume range-topper with a new lease of life after three years on sale.

Audi: Electric Turbo, e-Gas & Intelligent Hybrids

Audi are developing new technologies to make cars more efficient including synthetic fuel, electric turbos and intelligent hybrids. Necessity is the mother of invention, and increasingly stringent CO2 emissions targets imposed by governments are making car makers ever more resourceful in their quest to cut emissions. The fact that CO2 emissions are not the bad guy – that’s NOx and particulate emissions – means the environmental benefits are not a panacea for a better climate, but benefits from new technology are nonetheless real.