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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Mitsubishi goes electric

By Ben Oliver First Official Pictures 24 October 2007 12:58 What on earth is that? The iMIEV Sport, a teardrop coupe based on the same running gear as the regular iMIEV (more of which shortly), but with two in-wheel electric motors at the front to complement the single electric motor under the boot driving the rear wheels. The firm says the set-up can mimic the four-wheel drive grip of the S-AWC system used in the Evo X, but there are no plans to put it into production.

Alfa Romeo Gloria Concept looks like a proper Alfa

A new Alfa concept – the Alfa Romeo Gloria Concept – is heading for the 2013 Geneva Motor Show. But it’s not previewing a new Alfa. They’re wrong, of course, but the logic that if you buy a car for how it looks and how it makes you feel, rather than its reliability or cost, marks you out as someone with high octane fuel instead of blood running through your veins, is sound.