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BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

Brabus upgrades Mercedes-Benz SL Roadster

German tuner Brabus has added the 2013 Mercedes-Benz SL Roadster to its stable of upgradable cars. The horsepower wizards from Bottrop, Germany, wrung 520 hp from the SL's 4.7-liter bi-turbo V8, which should be good enough for a top speed of 186 mph. The Brabus B20 PowerXtra module is responsible for the 85-hp increase and the 88 lb-ft of extra torque.

Aston Martin wants the Le Mans title

Aston Martin will challenge for the overall Le Mans Champion in 2009 Aston Martin won the overall title in 1959 – 50 years ago with the DBR1 driven by Caroll Shelby – and are aiming to bring the title back to the UK with the new car, which is based on the 2008 Charouz Racing System Lola, and powered by the same V12 engine seen in the title winning DBR9s of the last two years. The car will carry the famous Gulf Oil colours, and is being funded in partnership with Lola, Michelin, Koni and BBS. And this is a good time to pick to challenge for the title.