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Volvo's research proves car design invokes basic human emotions
Thu, 28 Nov 2013Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.
News watch November 2011: today's auto industry news
Tue, 29 Nov 2011Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Tuesday 29 November 2011• Saab's UK division today filed for administration as it waits for funding from its would-be Chinese investors (Automotive News Europe) • In a statement, Saab GB said: 'Saab Great Britain Ltd filed for administration with the High Court in London... The board of Saab GB is of the opinion that administration gives the company and creditors the necessary legal protection until the required funding for the company has been secured'• Frantic negotiations continue between Saab owner Swedish Automobile and its Chinese suitors, Youngman and Pang Da, which signed an MOU to buy Saab for €100 million.
Porsche Panamera
Mon, 24 Nov 2008Porsche today revealed the first official photos of its new four-door grand touring sports car, roughly nine months before its scheduled market launch. Joining the 911, Boxster and Cayman sports cars as well as the sporty Cayenne SUV, the Panamera is Porsche's fourth model series. The designers of the Panamera sought to position their latest offering as a brand-new and truly different model while retaining the defining Porsche look.