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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Infiniti and Formula One driver Sebastian Vettel collaborate for Frankfurt

Getting extra press is just one of the benefits of having defending Formula One World Champion driver Sebastian Vettel as a company ambassador. The other is the chance to sell cars with Vettel's name attached. Infiniti has been a partner with Vettel since it signed on as a sponsor of the Red Bull Racing team at the start of this year's F1 season.

Vauxhall Insignia facelift stars at the 2013 Frankfurt Motor Show

Ten years on from the very first Insignia concept, unveiled at the Frankfurt Motor Show back in 2003, Vauxhall is showcasing a new, facelifted Insignia here at Frankfurt 2013. Part of the update to the Insignia is a new internet connectivity feature, which should make life on the road for travelling professionals a bit easier – now you can locate your nearest non-VAT qualifying hot food snack retailer in next to no time… We’re also fans of the rationalised trim range, down from 14 grades to eight for the new car. While the Insignia’s updated engine range boasts impressive efficiency (as we’ll see in a minute), we can’t help wondering if this might have been a good time to introduce a hybrid or range-extender powertrain, trumping Ford and its forthcoming Mondeo Hybrid in the process.