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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Petersen museum executive director to retire
Thu, 10 Jun 2010The executive director of the Petersen Automotive Museum is retiring after a 12-year-run at the helm of one of the nation's preeminent car collections. Richard Messer is stepping down to concentrate on other business interests. He will be replaced by Buddy Pepp on June 15.
Porsche 918 Spyder laps Nurburgring in under 7 minutes
Tue, 10 Sep 2013The Porsche 918 Spyder (pictured) laps the Nurburgring in under 7 minutes When the McLaren P1 was first revealed, Ron Dennis told us it would lap the Nurburgring in under 7 minutes. But it seems the best the McLaren P1 has managed so far is a 7:04, so it’s no surprise McLaren hasn’t officially declared its time as they probably knew it wasn’t enough, but also knew that Porsche has managed to take the new 918 Spyder round the ‘Ring in just 6:57s. That 6:57 by the Porsche 918 Spyder isn’t quite as quick as the Radical, but as the Radical has only single type approval, Porsche are justifiably claiming the 918 Spyder’s time as the quickest by a proper production car, beating the previous record of 7:11s set by the Gumpert Apollo.