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Michael Mauer appointed head of design at Porsche

Porsche AG has anounced the appointment of Michael Mauer to take over as chief designer from Harm Lagaay, who will retire on July 1 after 15 years in the post. Michael Mauer, 41, studied automobile design at Pforzheim University, and started his career at Mercedes-Benz. In 1989, he was appointed design project leader for the Mercedes V Class models, and was in charge of design work for the first SLK model generation.

GM kills Cadillac SRX turbo

General Motors has stopped making the Cadillac SRX turbo crossover because of low sales. The turbo version made up 5 to 10 percent of SRX model sales since its debut in December 2009, Cadillac spokeswoman Robyn Henderson said Monday. In 2010, GM sold 45,229 SRX units through November, the most recent data available.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?