Maybach Sales Brochure 2004 Maybach 57 Maybach 62 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Study finds teen drivers need more time in adverse conditions

Practice might make perfect, but not if the drills never change. In a study organized by the AAA Foundation for Traffic Study and the University of North Carolina Highway Safety Research Center, participating teen drivers averaged about an hour and a half of supervised driving each week--mostly on routine trips along the same roads. At the end of the year-long study, 47 percent of parents said there was at least one driving condition they felt their student wasn't prepared to handle.

New Honda NSX at Tokyo Motor Show in November?

New Honda NSX could arrive next month at the Tokyo Motor Show Isn’t it strange how some cars are never appreciated fully when they’re in production? Take the McLaren F1. It’s now perhaps the most desirable modern classic on the planet, with cars selling north of £3 million.