Mazda Oem Zzc267330a Windshield Wiper Blade/wiper Blade on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

The Porsche 911: the car that shouldn’t work but does

Humanity might struggle perpetually with questions like the meaning of life, but it does know one thing for sure: rear engine cars are bad. Like a sling shot, the heavy engine at the back is always trying to overtake the driver in front. Anyone can understand that.Yet the Porsche 911 - one of the fastest cars on the market, and one of the most enduring in history - has its engine at the back.

Suzuki delays U.S. launch of the Swift

Suzuki has delayed the relaunch of its Swift small car in the United States until next year while it works on a global product strategy with Volkswagen AG and ponders the growing strength of the yen against the dollar. The rise of Japan's currency already has forced Suzuki to slash its overall U.S. marketing budget.